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Gemberry had built a loyal following online with their curated collection of trendy, affordable jewelry. But with plans to open their first physical storefront in Lakewood, NJ, they needed more than just inventory, they needed a brand identity that could carry the same energy into a real-world experience. Their ask? A total rebrand that reflected who they really are and spoke directly to their stylish, fashion forward customer.
We repositioned Gemberry as the go-to for modern style that sparkles with confidence. Through an updated brand voice and refined messaging, we helped the brand speak clearly to its audience: frum women who take their style (and their shopping) seriously.
The new identity is clean, confident, and oh-so-polished. A sophisticated palette of plum and blush, paired with elegant typography and a custom emblem, creates a look that feels both boutique and accessible. The vibe? Understated luxury with a wink.
We translated the brand’s elevated energy into every detail: custom tissue paper, branded bags, chic stickers, and premium packaging that feels like a gift, even when you’re just treating yourself. All designed to create a seamless, elevated shopping experience.
We didn’t just give Gemberry a makeover, we gave them momentum. From strategy to signage, every piece of the rebrand was designed to turn heads and build brand loyalty.
We continue to work with Gemberry as their creative partner, designing ads for seasonal campaigns and creative directing their photoshoot and the recent redesign of their website. Our focus? Keeping the brand fresh, stylish, and unmistakably Gemberry.
The rebrand gave Gemberry a cohesive, covetable identity that helped drive major buzz around their Lakewood store opening. Foot traffic increased, online engagement soared, and customer love rolled in. Now, Gemberry looks as good as it makes its customers feel.
